We are looking for a media planner to join our marketing team. You will be responsible for handling all media-related activities and identifying the relevant media platforms for our brand. You will help to ensure that marketing campaigns are effective in advertising to our target audience.
Responsibilities:
- Identify relevant media platforms to advertise our [products/services]Carry out market research on consumers, competitors, and the industry
- Analyze market data
- Analyze consumer insights and understand the qualities and characteristics of the target audience
- Create and design proposals for advertising campaigns
- Track and measure the effectiveness of campaigns
- Write briefs and liaise with the media buyer
- Handle the budget and plan cost schedule
- Collect information about relevant media channels
Requirements:
- Bachelor’s degree in marketing, advertising, business, or relevant field
- Min. [2 years] experience in a media planner or related role
- Excellent knowledge of different media platforms
- Excellent research and analysis skills
- Great communication and interpersonal skills
- IT proficiency
- Previous experience using analytical tools
- Strong attention to detail
- An analytical and creative mind