In the book Originals, Adam Grant redefines what it means to be creative by demonstrating how tenacity, procrastination, transparency, critical thinking, and perspective may be combined to transform the world. What you'll receive is a book that will make you feel like you're sitting down with an extremely brilliant friend, who will tell you innumerable anecdotes about how brilliant people solved seemingly difficult challenges. No business or profession is left out, from Picasso to Beethoven, and from bloggers to filmmakers, proving that innovation is important everywhere. Do you want to be original? Let's take a fresh look at creativity with some new lenses!
When it comes to creating excellent ideas, quantity equals quality. Being an original entails seeing a better future, developing a vision, and challenging the status quo. But, more crucially, it entails taking action to make it happen. The majority of successful creatives do not have superior ideas; instead, they simply create more of them. Even the most talented artists have no idea which of their works will be enormous hits and which will be duds. There's a good probability that the reverse of what you, the creator, expects will occur. In 33% of all situations, Beethoven disagreed with his critics. It is not your responsibility to evaluate your own work. It's up to you to ship it and let the rest of the world decide. The more you create, the more likely you are to make an impact.
Procrastination may help you fill in the blanks if you use it wisely. It's crucial to create a lot. But it doesn't imply you should post half-baked ideas or unfinished artwork before they're ready. So, if you're stuck and can't seem to go anywhere, try some strategic procrastination. Waiting till the last minute to do things and then leaving them unfinished for a time can be effective methods because they take advantage of the Zeigarnik effect. Martin Luther King Jr. began writing his iconic "I have a dream" speech for the March on Washington the night before he delivered it. Surprisingly, it didn't even include the sentence "I have a dream"! Only when a member of the audience begged him to "tell them about the dream" did he abandon his script and improvise - and that's when he came up with it.
By just exposing your insane thoughts and repeating yourself, you can make them less frightening. However, there are moments when you must disembark from the wild creative train and persuade people that your ideas are sound. Especially when you require funding or permission to proceed with a project. In certain situations, using two strategies to gradually acclimate others to your vision can be beneficial.
The mere exposure effect- The simple exposure effect is that we become accustomed to the things we are repeatedly exposed to. Our reaction to things and our perception of them shifts with time. Others will get used to you talking about how average is for losers or other unique and unexpected themes, just as you will get used to seeing yourself on video or in photographs after a while. So, if you want anything to stick, say it again and again.
Common points of reference- An approach for tying your unique and uncommon idea to a somewhat similar but well-established topic is known as common points of reference. Producers thought Michael Eisner and Maureen Donley's conception for The Lion King was too dark for a Disney film when they first offered it to them. In a second try, they emphasized how the script's plot was akin to Shakespeare's King Lear and Hamlet, which won the team over because it could now see the script's authenticity among fans.