In the book Small Giants, Bo Burlingham tells us to keep our company small yet mighty. When you are mindful of who you surround yourself with this will allow you to grow while staying true to who you are. When you have a small circle of who you’re close to, you’ll stay close to what’s really important, what you’re passionate about, and what’s best for you. This is the same case when you have a company. When you’re trying to grow your business, it may be difficult to keep your morals and not compromise your values. Keeping your company small can help with this. By doing this you stay true to your original goals and efforts. Burlingham explains that when you expand your business, you are adding more work and stress onto your plate. This can cause you to be more susceptible to compromising your values as a company.
Burlingham shares with us that it’s okay to have a small business and keep it small. There is lots of pressure to constantly be growing and expanding. This is often seen as how successful your business is. But you shouldn’t feel pressured to grow your business if you don’t want to. A giant corporation isn’t for everyone and there are many advantages to not expanding your company. Burlingham calls a business that resists the growth of a small giant. Rather than becoming bigger, these companies are choosing their passions and values. One advantage of a small business is that you can have more interaction with your employees and customers personally. When your company is too big it’s so difficult to reach everyone. When you are able to communicate with your employees and customers personally, there is much more pride in your company’s work.
When you own a company and keep it a smaller size, you have more control. Keeping your business small allows you to be in charge of exactly what happens in your company. You get to make all the decisions. This allows you to direct and guide where you want your company to go. Straying away from your morals isn’t an option because you have complete control. You are able to put focus on the quality of work your company is doing and focus on customer satisfaction.
Lastly, when you have a small giant business, your company has more passion. Large corporations tend to lose this value. When machines are doing work and management is unreachable, the culture is easily lost. In smaller companies, you have a tight-knit community that wants your company to succeed. Passion contributes greatly to the success of your business. When your employees and customers care, you have a great advantage. Employees are able to do what they love in smaller businesses rather than solely working for money. This adds not only to the quality of work, but also to the work environment. When your team has the same values, your company will be moving towards success in the right way.