Zero to One is an inside look at Peter Thiel's mindset and method for building a successful firm, based on the lessons he gained by starting and selling PayPal, as well as investing in Facebook and earning a billionaire in the process. Peter Thiel is a chess master under the age of 21, has a doctorate in law by the age of 25, and a $1.5 billion company sale at the age of 35. Zero To One will show you how he thinks, how he conducts business, and what you can do to impact the future of your firm while also shaping the future of the world.
Vertical, not horizontal, advancements are the most significant. However, not all progress is equal. On a daily basis, the majority of the progress we see is horizontal. Existing ideas and technology are spread from one to many or one to none as a result of this progress. Apple, for example, revolutionized computing by making computers personal - with the Apple II, the public were finally able to purchase one. Vertical progress is the process of going from zero to one and developing the technology or idea in the first place. When Apple released the iPhone in 2007, they accomplished the same thing, completely changing the way we think about and use phones. You must go from zero to one, not one to many, if you want to develop a company that will not only enhance but also profoundly change the world. Only by critically evaluating many of your current assumptions will you be able to do so.
A monopoly, according to Peter Thiel, simply implies that one business is doing something so much better than everyone else that no one else can survive. This is beneficial to everyone. Consider the case of Google. You prefer to use Google because you are aware that it is the best search engine available. Google enjoys setting its own prices and profiting from 25% of its sales so that it may improve its service. And society should applaud it, because if someone were to ever defeat Google, their search engine would have to be very incredible! Monopolies aren't anything to laugh at; they're something that every firm or startup should strive towards.
A company can never get from zero to one if the founders don't have a vision. Building a monopoly, on the other hand, does not happen overnight. Thiel and a 50-person Paypal team worked for years to bring it to the point where it was the most popular payment processor among ebay users, allowing them to eventually cash in on their dominant position and sell the company. Where did they get the motivation to keep going? One word comes to mind: vision. When you look at successful company founders, you'll notice that 90% of them are weirdos in some form. Steve Jobs is the most famous example, but most entrepreneurs have a few peculiarities - and that's a good thing. Being a little strange is what allows CEOs to create a magnificent, if slightlyv unrealistic, vision for the future, which is exactly what businesses require to grow from zero to one.