Jason Fried and David Heinemeier Hansson want to change what you think is possible in the business world. New rules are constantly being written. Here are just a few of those rules that will flip what you thought you knew about business on its head.
Doing More with Less
When 37 Signals was building Basecamp, their flagship product that generates millions a year in profits, here’s what they had to deal with. They had to run an existing design shop that had existing client work. David, who developed the product, did it at night and on weekends, with a 7-hour time zone difference, and could only spend 10 hours per week devoted to it. and to top it off, they had no outside funding. The authors want you to think of tough situations such as these as opportunities to create something great. The key is to do less and focus on what you already have.
Be More Productive
Doing more with less also means that you need to do more with less time. There are many methods to do this but one thing you have to do is limit your distractions. Set time during the day where there are no distractions. You can set up the rules so that there are no distractions for a few hours at a time. One interesting way the authors say to stay productive is to avoid meetings. Two of the reasons they provide for this is that meetings convey an abysmally small amount of information per minute, and they cost you an enormous amount of money.
How to compete
We are taught that business must be professional and that people don’t speak to the world, brands do. The problem with this thinking is that it leaves out you. When you inject what you believe and your personality into the business, you’ve created something that your competitors can’t replicate. While most people will be trying to outdo the competition, you’ll be busy focusing only on what makes you great. The authors suggest that we “solve the simple problems and leave the hairy, difficult, nasty problems to the competition”
How to market yourself
Most people, when they think they’ve got an amazing product, will rush out and try to outspend the competition. They’ll go to the industry magazines, hit the conference circuit, and throw a lot of cash at it. However, the smartest companies today know that you don’t need to do that if you can build an audience on your own. You can get the same traction over time by spending almost zero money. Share information that’s valuable and eventually you’ll have an audience listening to everything you have to say.