Bernadette Jiwa's principal aim is to teach how one can make their best brand and marketing ideas stick out and be the ones that matter.
Great Ideas, Poorly Marketed
Jiwa says the path to success is littered with great ideas poorly marketed. We can all come up with great innovative ideas, but unless we make them matter to someone, they will die. In today’s digital world we have all the necessary tools at hand to compete. But the most important tool is you. You need to care about what you are doing. You need to believe in its impact on the world. You need to tell its story. You need to bring it to life. Co-working spaces, laptops, Wi-Fi connections, and social media platforms have all made the world smaller and the opportunities greater. Now is your time to get started and make ideas that matter.
Formed in the Mind, Triumph in the Heart
Jiwa is convinced that ideas are formed in the mind but triumph in the heart. Our ideas may be supported by facts and figures but that alone is not enough to get people to buy. We need to identify why our goods or services move people. Jiwa states that your brand is a promise to a customer. You need to strive to keep your promises, otherwise, it breaks the essential trust between the customer and our business. Your brand helps you differentiate, from other services and competitors.
One way to communicate clearly and effectively is to keep it simple. Find a single mission, have one goal, or solve one problem. Find one way to make your clients’ lives easier, and you’ll find yourself creating an emotional connection.
Addressing Emotional Wants Instead of Material Wants
The products and services we want to sell will not succeed in the market if we don’t address the emotional wants of ‘real’ people. It’s not enough just to fulfill the material needs of prospects. Jiwa suggests that whatever your idea, or whatever your market, the best way to differentiate from your competitors is to create an emphasis on your mission. While products can be similar, missions are unique.
Ideas Come From Uncertainty
The best ideas are born from uncertainty. Most successful entrepreneurs build a winning product by getting over that uncertainty. What they have is a story people want to hear. What they also have is a specific audience in mind that wants to hear that story. Our goal is to understand that audience so that we can overcome our uncertainty and appeal to them.
No Customer is Forever
Jiwa reminds us of a simple constant fact: no customer is forever. However, she also tells us that forever is what we should be working towards. Forever means working out what we could be doing better. There is no secret formula to being perfect and there is no simple map to our success. We have to create our own We are responsible for shaping our journey and creating our success.
These are just some of the simple ways Jiwa believes we can improve our ideas and make them into the ones that stick.