Dean Jackson and Joe Polish want to change your business forever. They want to do this by dividing your business into 3 divisions and within those divisions lie 8 profit activators. When utilized together, these 3 divisions and 8 profit motivators within them are the keys to what will revolutionize your business.
Division 1: Before Unit
- Narrow Your Focus and Select One Target.
The big mistake that a lot of business owners make is trying to think about and capture the broadest possible audience for their business. The goal is to pick one target market and then dominate that single market. After that is finished, you can move on to another market.
- Use Direct Response Offers To Compel Prospects To Call You.
There is a multitude of ways to accomplish this. You can use consumer awareness guides, offer free reports, or free recorded messages that share some important attributes. You need a compelling title that articulates what they want and in a way that they’re compelled to call and get that information. They see that it is completely and exactly what they’re looking for. So, they feel safe to call, or sign up, or do whatever they need to do to access that content.
- Patiently And Systematically Educate And Motivate Prospects To Meet You.
Most people aren’t ready to buy from you today. Your job is to provide educational materials to them to help them make the best decision possible. However, you also want to motivate me to make the purchase and to make it with you.
Division 2: During Unit
- Present Your Unique Service Offer In A Way That Makes It Easy To Get Started.
Present your service or product in a way that makes it effortless for them to make a purchase. Making it easy to get started increases the trust and rapport you have with your prospects, making it easier for them to say yes to the sale.
- Deliver a “Dream Come True” Experience Designed From Your Client’s Perspective.
The goal is to create a customer experience so that people are so excited about you and your service that they’ll want to introduce that experience to their friends and family. The reason you want to create this “dream come true” is so that you can create referrals for your business, which is the least expensive and most effective way to grow your business.
- Provide After-Sale Service - Even After You’ve Already Been Paid.
The most successful people in any industry know that the little things done after the sale for the customer can have an outsized effect. The most important thing is the timing. The best time to get referrals is soon after the product or service was bought, therefore you want an after-sale service to come soon after that.
Division 3: After Unit
- Nurture Lifetime Relationships And Focus On Lifetime Value.
The goal here is to focus on repeat customers. They are the least expensive and have the most impact on your profits. Therefore you want to focus on deepening your relationship with your existing customers by offering them a higher level of surface or providing new products for them.
- Orchestrate Referrals By allowing Your Clients To Feel Great.
Orchestrating referrals is about really doing things, saying things, and communicating in a way that makes referrals happen on purpose. However, no referral can happen until two people are in a conversation. Your clients are in conversations all the time that are related to your business. Your goal is to make them think about you in their conversation and make it likely they mention you in that conversation.