Hooked is based on the understanding of psychology in order to make people use the same products and services time and again, in short the theory of getting them hooked.
Behaviour
What will trigger them? How will they take action? Will they behave a certain way? The behaviour is triggered in a certain manner and the details should be planned accordingly- one step at a time.
Action
Once a behaviour is triggered, an action is performed.
In the underlying phases of making a habit, you'll need to ensure that the person taking action has the ability to perform it. How will the action be performed?
Reward
The creation of habits consists of something called the “variable reward.”
What kind of reward will be provided?
“Variable schedule of reinforcement” is more powerful than a “fixed-ratio schedule of reinforcement” , according to B.F. Skinner, a well-known psychologist. It is proved to create more motivation to perform the action, when details about the reward are unknown, such as when it is coming and what will it be. This is where the concept of “variable reward” comes into play.
Investment
What is the investment phase?
The more time and effort one invests in a product, the more they value it in their lives.
This is also referred to as rationalization based on 3 theories. According to Dan Ariely’s “Ikea Effect”, people value products more when they have created it by themselves. According to Robert Cialdini’s “Commitment and Consistent” theory, people tend to be consistent with their past behaviour and commit to it in a certain way. The third theory is to avoid cognitive dissonance and its effects.
With these three theories, the concept of rationalization becomes clear, which further clarifies the investment required in order to commit to the product.
Anything that you invest in, will start to seem valuable.
Conclusion
The key to getting people hooked to your product is to trigger a behaviour, act on it, reward your actions and make them invest in it in any way possible. It will definitely lead you to better outcomes. Get them hooked!