Dave Kerpen proposes that today’s customers now demand more and demonstrates how leaders can deliver to create likeable businesses. Here are some of the strategies Kerpen provides for organizations to find success as a likeable business.
How many of us really listen? When people feel like they have been listened to, they open up and give you a chance to form a relationship. Listening to work colleagues and employees helps build a positive culture that makes work and business better by making people feel important. Kerpen suggests practicing active listening. This can start by spending one meeting listening more than you talk.
When you tell a great story, people connect with you emotionally and want to get to know you. The same goes for a company when your brand tells a story. When a customer relates to that story, they buy your product. Kerpen suggests thinking of three stories you’d like to be able to tell about your organization in 3 years.
No one wants to do business with a company that seems inauthentic. To be an authentic leader, you must reinforce your organization’s values. Your company must take on human form with a true and authentic personality. To do this, Kerpen suggests practicing displaying your personality in the course of your business. This could take the form of telling a personal anecdote to a customer.
Building a team of motivated, loyal members requires creating a workplace environment where employees feel appreciated. Part of being a great leader is giving credit to your team. modesty is admired and makes you more likeable, and the person you praise gains motivation and a boost to their confidence. Kerpen suggests having a meeting with your employees in which you plan to incorporate their ideas into your company culture.
Passion invigorates us, provides purpose, and focuses our work. It fulfills and provides value and worth to what we do. We need to identify what motivates and engages us. We have to try things out and find what motivates us. Passion is contagious. Connecting your passion with your customers’ can lead to great things. To tap into customers’ passions, Kerpen suggests trying to understand what they love and care about and how you can play a part in that.
In a world where we are inundated with thousands of products, relentless advertising, and constant media bombardment, simplicity is a competitive advantage. For simplicity to work for your company it needs someone to guide and to stubbornly champion it. Kerpen suggests that you figure out the thing you do best and then focus on that thing.
If we make it a practice to genuinely thank those who deserve our thanks, they will appreciate our expression of gratitude and will be far more willing to help when we need their assistance or do business with us in the future. An easy way to show gratitude is to write out a simple thank you card every once in a while. Doing this will show the recipient that you put in a little extra effort for them.